Every entrepreneur may have encounter SEO and may have also experienced its power when it comes to marketing. SEO has made an impact on marketing strategies, and it"s continuously evolving as search engines revise their algorithms. Hiring a national SEO company seems to be a must these days for entrepreneurs because of the significant ROI. However, as we all know, there always two sides of a coin.
In the world of SEO, two techniques would increase your marketing prowess: White Hat SEO and Black Hat SEO. Each of these tactics has their pros and cons which could impact the growth of your business online. Today, we"re going to dig deeper on Black Hat SEO.
What is Black Hat SEO?
Let"s talk about the mischievous one. As you might have guessed it, Black Hat SEO primarily deals with breaking the rules to get high rankings in search engines. This strategy aims to get a massive increase in ranking at a faster internal. However, it"s relatively dangerous to use this tactic because your site could be banned or blacklisted forever. Well, if you"re interested in what it is, here are some strategies that go with this dastardly technique:
Using keywords that don"t make sense is considered a red flag for search engines as it would indicate that it"s spam. Some sites do this just to insert their keywords even though it looks unnatural. To give you an example, you"re somehow working on a site about a bakery. Then you would add something like, “Britney Spears would love to eat our cake on holidays." It might sound cool, but it doesn"t explain how customers would benefit from your product or services.
Using a celebrity"s name can help you boost your ranking, but it still tagged as an unrelated keyword.
Automation has helped us have more time to focus on other things. However, it"s a bad thing when paired up with SEO. Automated content is randomly generated and something you can"t figure out. For instance, you might read a comment from an unknown person that says, “Gratitude for your info. I vehemently comprehend your exertion." It"s either the person is really into reading a thesaurus or plainly a bot. The comments section in most blogs is plagued by this phenomena, and it"s used to elevate ranking by using keywords. However, it"s still considered as spam and a no-no for search engines.
Have you ever experienced searching for something online and then be directed to a site that has nothing to do with what you need? This, my friend, is what cloaking is capable of doing. Black Hat wizards would bait you in clicking the useless sites, and they do it by deceiving search engines.
Fake pages exist, too and they are loaded with keywords for indexing. These pages are completely useless as they would redirect users to multiple pages. The information on these pages are also not that useful and just force the user to go through the whole site to find the information they need. Google gives a penalty for this tricky method.
Invisible links or text
Excessive keywords in particular content can be hidden to improve rankings. Some methods to do this are white text on a white background, zero font size, and using a single character to link. Quite deceptive for the naked eye.
Black Hat SEO is something search engines such as Google would frown upon. A reputable SEO firm would prohibit this kind of methods, too for your website"s sake. If you want to take risks and live on the dangerous side, then this could be for you. Just don"t get caught though as the penalties are too heavy. On the other hand, if you want to play it safe and adhere to rules, we suggest you go for White Hat SEO which we"ll be happy to discuss in the next article.