LinkedIn is famous for connecting professionals around the world. Many people associate it with finding new positions and advancing careers, but LinkedIn can also be a valuable space to expand the network of contacts for many types of businesses.
Professional freelancers, digital creatives, newly created companies and even artists can use LinkedIn to promote their services to a varied audience that is available on other social networks. The key is to take a smart strategy to get closer to them. Here are some tips to help you get more customers from LinkedIn:
Create a Company Page. Unlike personal profiles, LinkedIn company pages are good places to better represent a brand or organization. Even if you run a small moving company, using a business page and connecting it to your profile is a good step. It enables you to post updates and add the information you find much better from a brand than an individual.
Highlight your Business in Your Profile. Personal profiles are still a powerful LinkedIn tool. They give you the opportunity to present yourself as the person behind the brand and build a professional reputation. Make sure that your profile details your company"s activities and links to all relevant pages: your business website, your professional Twitter account, etc.
Update Frequently. Through your business page, you can post news and update to your professional community in the recent promotion of your company. It is essential to use this option frequently and strategically. Post relevant news recently completed projects, new partnerships, news coverage, creative advice, new features or products and everything that shows your business as an active and serious operation.
Uses Large Images. Each type of visual content that is uploaded to LinkedIn must be of high quality – from the company logo to your profile image. LinkedIn is not a very visible network, so it is important that the little freedom you have with the pictures is skillfully exploited. For example, when posting updates, you can edit the displayed images of the same. Check out the National Geographic Society page to inspire you.
Start a Group. A prominent social feature of LinkedIn is the likelihood of starting a group that rotates around a particular interest. If you can relate your business to a whole topic that involves people, you can create a group, stir up a discussion, and make sure members know about your business. Visit some movers in Jacksonville Group, which will give you an excellent example of how a group that revolves around successful business works.
Participate in Other Groups. Creating your community is not enough in the social media world. You have to be engaged in existing communities and socialize with other users. The intention here is not to spam groups with messages about your business activity, but to participate in a current conversation that creates real links.
Search Employees and Partners. If you work in a team environment or often cooperate with other professionals, you can get much more attention by involving these people in your LinkedIn activities. If strangers see that your page is followed by professionals with skills and experience, your credibility immediately becomes more reliable.
Write Smart and Strategic. Think about the content you post on LinkedIn in the same way you would with your company website or blog. Texts added to your company summary section, news updates or in your profile have to be targeted and optimized. Two essential points here are using keywords that emphasize your specialty, and writing smart and brief content, thus showing that you are an expert in your field. You can write about topics that can target customers that are looking and using the keyword movers near me to attract possible customers.
Interact. Despite its professional approach, LinkedIn is still a social network. To succeed here, you have to be interactive. The best thing when joining LinkedIn is that it aids you to interact with the right people by showing the circles of connectivity. Navigate through the profiles of your connections and see who they are involved. You could discover a valuable advantage.
Take LinkedIn Seriously. Like any other marketing channel, LinkedIn will be useful for you if you take it seriously and put the effort to understand how they can work better for you. Because it is not a “network for the masses," many people tend to use LinkedIn to fast. If you want to see best results, you must incorporate LinkedIn into your marketing strategy in social networks. Stay abreast of LinkedIn news, learn about features and tools, and browse through company pages and personal profiles to understand how others put LinkedIn to good use.